our mission
Daily couch provides the best perspective layers sales managers need to validate the opportunities and deliver predictable revinue
our mission
It started with a fundamental disconnect. Our founders, former Revenue and Sales Leaders at hyper-growth SaaS and technology companies, faced a recurring challenge: the systemic gap between the "Committed" number in the CRM and the actual reality of the pipeline.
Despite the adoption of sophisticated CRMs, AI-driven forecasting, and conversational intelligence, sales data remains dangerously subjective. Even with the "latest and greatest" tech, "Happy Ears" still drive the forecast, turning board meetings into defensive exercises in explaining variances rather than celebrating wins.
They realized that inspection wasn't enough—looking backward at a CRM record or a call transcript doesn't fix a failing deal. Leaders need a prescriptive framework—a Catalyst—to validate deals objectively and guide execution in real-time.
CatalystOS was born to solve this specific problem. We transformed forecasting from an art based on sentiment to a science based on evidence.
Our Core Values
Practitioner-Led Precision
Our team brings battle-tested revenue leadership from TDSynnex, Thomson Reuters, and Check Point. Having lived your challenges, we provide the structural precision your team needs to execute with absolute confidence.